Marketing Department

The marketing department was built from scratch in April 2026. At the start there was no team, no budget and no infrastructure. The first job was to define where each brand stands: Iceland as a standalone ice cream brand, Camal LTD as the leader of the frozen food sector.

Today the department works in four areas:

• Brand and content: brand stories, catalogues, presentations, social media.
• Point of sale: POS materials, lightbox posters, freezer branding, workwear.
• Events: partner activations, festivals, social projects.
• Systems: websites, the internal portal, analytics and this platform.

marketing.camal.az is the department's desk. Staff find materials and send requests here, suppliers take part in tenders, and talent joins projects. Every piece of work we complete is recorded in the month-by-month chronology.