The work of the Camal LTD Marketing Department, month by month.
April 2026 to date: 30 projects
Issue 01
The start
The marketing department was built from scratch, with no team, budget or infrastructure. The first job was to define where each brand stands.
Iceland was positioned as a standalone ice cream brand and Camal LTD as the leader of the frozen food sector. A logo, visual style and mini brand book were produced.
Issue 02
The plan
Catalogues and the sales academy programme were prepared, and the first public event took place.
Website articles were written about Camal LTD at Gulfood 2026 (Dubai) and Prodexpo 2026 (Moscow).
We took part in a children’s event at Absheron Mall with a promoter, the Iceland mascot, branded freezers and a photo zone.
Issue 03
Getting ready for the season
Children's Day, the stories of 27 brands, a content calendar for the whole summer and the first plan for the corporate portal.
A celebration with a DJ, brand wall, photo zone and mascot was organised in Heydar Aliyev Park (Binagadi).
The new product series opened with two launches. RL Qlazur Eskimo was presented with a genuine chocolate coating.
Issue 04
Peak summer
A new product series, two contests, the Summer Festival, partner activations and the start of work on the new websites.
Development of the Camal LTD (B2B) and Iceland (B2C) websites started from scratch, in parallel.
Bakılı Qız (for Baku Day), Iceland 900 g, Bella, Leon, Gelato D'oro, Luna and the Sevgi tub were launched one after another.
9 products in the series
An Iceland activation was organised for the 14th anniversary of ASAN Xidmət.
A contest with real and AI video categories, run with an original music track.
300+ freezer posts
A staff activation with a blindfold taste game, lucky cards and a photo zone.
A 20-day festival ran in three company stores (Khatai, Nasimi, Sulutepe), with a price table, store boards, a staff briefing and a social media plan.
28 products, 20 days
Bella's two flavours, forest berries and caramel with hazelnut, were introduced in a cone for the first time.
Participants shared videos of taking an ice cream from an Iceland freezer. The winners were chosen on 03.08.2026.
Friendship Day was celebrated with a children's shelter, together with a Kite Festival.
Issue 05
A month of events
The Iceland website was completed, alongside the Ice Cream Festival, five activations, the AFSA chairman's factory visit and the Brand Stories lightbox series.
A separate poster for each brand in Iceland stores, covering our own and partner brands.
14 posters (75×90 cm) + 1 mascot poster (75×120 cm)
An activation for OBA Market staff with event materials and a photo zone.
Goshgar Tahmazli, chairman of the Azerbaijan Food Safety Agency, visited the Iceland ice cream plant. The visit was covered on social media and news sites.
An activation with a photo zone built on the Azerbaijani pun 'kadr' (staff member and frame). Published on 11.09.2026.
An end-of-summer activation with Guven Technology staff at Sarabski Plaza.
Started in early July, the consumer site was completed at the end of August: a product catalogue in AZ, RU and EN, brands, news and a receipt-based promotion system. It will move to iceland.az.
13 categories, 29 brands, 103 products
Issue 06
Going digital
camal.az was completed, the winter plan was built and the team began to grow.
Built in parallel with the Iceland site, the corporate (B2B) site was completed at the end of September: a catalogue by brand, capabilities, careers and a CV bank, a branch map and enquiries.
20 brands, 86 products
Issue 07
Systems
A call for suppliers, sector catalogues, assortment analytics and the marketing.camal.az platform.
Catalogues for HoReCa, raw materials, frozen food and ice cream, a general catalogue and the 2027 company catalogue are in progress, along with AZ, RU and EN catalogues and presentations for the brands we distribute.
The supplier list for branded promo items, printing and installation, outdoor advertising and workwear is being updated.
Hero videos, video on category and brand cards, and a media section with news, video and a blog were added.
The marketing department's platform: one address for suppliers, talent, staff and partners.