July 2026
Digital
Work on the new websites begins
Development of the Camal LTD (B2B) and Iceland (B2C) websites started from scratch, in parallel.
Chronology
The work of the Camal LTD Marketing Department, month by month.
April 2026 to date: 30 projects
12
Events
7
Campaigns
1
Catalogues and presentations
2
POS and branding
5
Digital
1
Strategy and brand
2
PR and media
Issue 04
July 2026
Peak summer
A new product series, two contests, the Summer Festival, partner activations and the start of work on the new websites.
Issue 05
August 2026
A month of events
The Iceland website was completed, alongside the Ice Cream Festival, five activations, the AFSA chairman's factory visit and the Brand Stories lightbox series.
August 2026
Digital
Iceland website completed: icelandaz.com
Started in early July, the consumer site was completed at the end of August: a product catalogue in AZ, RU and EN, brands, news and a receipt-based promotion system. It will move to iceland.az.
13 categories, 29 brands, 103 products
Issue 06
September 2026
Going digital
camal.az was completed, the winter plan was built and the team began to grow.
September 2026
Digital
camal.az completed
Built in parallel with the Iceland site, the corporate (B2B) site was completed at the end of September: a catalogue by brand, capabilities, careers and a CV bank, a branch map and enquiries.
20 brands, 86 products
Issue 07
October 2026
Systems
A call for suppliers, sector catalogues, assortment analytics and the marketing.camal.az platform.
03.10.2026
Digital
Iceland website: video and media section
Hero videos, video on category and brand cards, and a media section with news, video and a blog were added.
20.10.2026
Digital
marketing.camal.az
The marketing department's platform: one address for suppliers, talent, staff and partners.