Chronology

The work of the Camal LTD Marketing Department, month by month.

April 2026 to date: 30 projects

Events

Campaigns

Catalogues and presentations

POS and branding

Digital

Strategy and brand

PR and media

Issue 01

April 2026

The start

The marketing department was built from scratch, with no team, budget or infrastructure. The first job was to define where each brand stands.

April 2026

Strategy and brand

Brand architecture: two brands, two paths

Iceland was positioned as a standalone ice cream brand and Camal LTD as the leader of the frozen food sector. A logo, visual style and mini brand book were produced.