The work of the Camal LTD Marketing Department, month by month.
April 2026 to date: 30 projects
Issue 03
Getting ready for the season
Children's Day, the stories of 27 brands, a content calendar for the whole summer and the first plan for the corporate portal.
The new product series opened with two launches. RL Qlazur Eskimo was presented with a genuine chocolate coating.
Issue 04
Peak summer
A new product series, two contests, the Summer Festival, partner activations and the start of work on the new websites.
Bakılı Qız (for Baku Day), Iceland 900 g, Bella, Leon, Gelato D'oro, Luna and the Sevgi tub were launched one after another.
9 products in the series
A contest with real and AI video categories, run with an original music track.
300+ freezer posts
A 20-day festival ran in three company stores (Khatai, Nasimi, Sulutepe), with a price table, store boards, a staff briefing and a social media plan.
28 products, 20 days
Bella's two flavours, forest berries and caramel with hazelnut, were introduced in a cone for the first time.
Participants shared videos of taking an ice cream from an Iceland freezer. The winners were chosen on 03.08.2026.
Issue 05
A month of events
The Iceland website was completed, alongside the Ice Cream Festival, five activations, the AFSA chairman's factory visit and the Brand Stories lightbox series.